Dominick Reuter/Business Insider
- A seller specializing in Target products has amassed a considerable following on eBay and Poshmark.
- Bullseye Deals sources salvage merch from Target, including from the company's private label brands.
- Off-price sellers have long been part of retail, but few feature store brands so prominently.
A seller has amassed a considerable following, offering huge deals on Target products to buyers on eBay, Poshmark, and Facebook Marketplace.
Bullseye Deals, which launched on eBay in 2013 and Poshmark in 2022, is a reseller that sources merchandise from Target's salvage inventory, much like the bin stores and liquidation centers that are scattered across the the country.
Modern Retail reported that Target is aware of the business but not officially connected to it. A spokesperson confirmed that to Business Insider.
Bullseye Deals did not respond to a request for comment, but the store's Facebook page says it is run by Liquidity Services, a publicly traded company that helps a wide range of businesses deal with returned or excess inventory. The company identifies Target as a client, as well as Walmart, Amazon, and several other major retailers.
What makes this store different from most is the emphasis on Target's private labels, like its Threshold household line, All in Motion activewear, or the supremely popular Cat and Jack kid's clothing brand.
Off-price sellers have long been part of retail — think T.J. Maxx and Marshalls, among others — but most of those tend to sell national brands or lesser-known independent labels.
That a robust resale market exists for Target-owned brands is a testament to their reach and popularity with consumers.
Target attributes roughly one-third of its sales to private label products — that's over $35 billion last year. In addition, several of Target's top-performing brands do over a billion dollars in sales a year. Cat & Jack sold enough children's apparel last year for every kid in the United States under 12 to have eight items.
In that context, it's no wonder that there would be a shop focused on surplus Bullseye brands. It's a big business.