Target slashed this year's Pride collection after last year's backlash, leaving some LGBTQ+ insiders feeling alienated

Tue, 05/28/2024 - 10:44

A Pride month display at a store in Wisconsin — A Pride display at a Target store in Wisconsin last year.
Dominick Reuter/Insider

Target came under fire last year when conservative groups attacked the company's Pride collection.
In response to protests, the retailer pulled merch and shrunk in-store displays.
Some on Target's Pride Council and past vendors say the company has done little to rebuild its relationship with the LGBTQ+ community.

On Tuesday, May 14th, members of Target's LGBTQ+ employee resource group logged on for a much-anticipated virtual meeting to preview the 2024 Pride collection, two council members told Business Insider.