AI advice is the new moneymaker for consultants. Here's what BCG, Bain, and Deloitte are telling clients.

• Companies are turning to consulting firms to help work out how to use AI effectively.
• Their clients are asking about how machine learning and generative AI can transform businesses.
• Consultants told BI that questions also include how to make AI worth the investment.

It's possible to pose almost any question to artificial intelligence.

But when it comes to how to use the technology, many companies are directing their inquiries to consulting firms instead.