Apple WWDC 2024
Apple Intelligence at WWDC 2024.
  • Apple is betting its future on Apple Intelligence.
  • The new suite of AI features are expected to breathe fresh life into iPhones.
  • Apple may have a problem offering these services in China, its second-biggest iPhone market.

If there's one place Tim Cook could do with Apple Intelligence being a real hit, it's China.

Apple's spin on generative AI, revealed at WWDC this month, is set to bring Silicon Valley's most-hyped technology to its devices at a time when they could do with a killer new feature to entice Chinese consumers.