Apple WWDC 2024
Tim Cook at Apple WWDC 2024.
  • Apple's WWDC event unveiled AI features that should make some startups nervous.
  • Apple has a history of making a particular app or service seem irrelevant by building a rival feature into iPhones or Macs.
  • Apple Intelligence may challenge startups like Grammarly, Midjourney, and password storage apps.

When Apple launches something new, it can put other startups on notice.

That was certainly the case during Apple's WWDC event this week, during which CEO Tim Cook and other executives detailed a host of AI features coming to iPhones, iPads, and Macs.