Tech Insider
mark zuckerberg trying to be cool.
Mark Zuckerberg's Facebook is trying to reach the youngs.

ANDREW CABALLERO-REYNOLDS/AFP via Getty Images; Chelsea Jia Feng/BI

  • Facebook's new strategy leans more into TikTok-like Discovery and less into friends and family.
  • It wants to reach a young demographic that will like things like Marketplace and the Dating app.
  • Don't roll your eyes — it just might work.

Meta just unveiled its plan for Facebook to win over a surprising demographic: Gen Z.

Tags
Tech, meta, facebook, Instagram, gen-z, chelsea-jia-feng, business-insider-illustration, mark-zuckerberg, facebook-marketplace, facebook-groups, facebook-dating, facebook-events
Source
Facebook has a plan to win over Gen Z. Don't laugh.