I run a 7-figure online business and half my sales come from TikTok. Here's how I'm preparing for the worst if the app gets banned.

Wed, 06/19/2024 - 08:08

Online business owners who rely on TikTok to generate sales are preparing for the worst in the face of a ban.

iStock; Rebecca Zisser/BI

Mason Kuhr, 25, launched an online business selling wellness products in 2021 after college.
His business brought in $3.8 million in sales in 12 months, partly due to advertising on TikTok.
Kuhr predicts his sales could drop 50% if TikTok is banned in the US. He's preparing for the worst.

This as-told-to essay is based on a conversation with Mason Kuhr, a 25-year-old business owner living in the US, about the potential TikTok ban. The following has been edited for length and clarity.

I'm skeptical about a TikTok ban in the US. But if it were to happen, I estimate that my $3.8 million business would be cut by half. So, I choose to be prepared rather than caught off guard.