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- Netflix co-CEO Greg Peters explained the streamer's price hikes for ad-free plans.
- He cited viewer demand for diverse, quality shows and adding value as the reason behind the increases.
- Netflix's strategy has led to a significant subscriber boost and $9.37 billion in Q1 revenue.
It seems that every year viewers are watching streaming prices climb more and more — and Netflix is no exception.
Netflix co-CEO Greg Peters explained the company's thinking behind the price hikes in a new interview.