Apple
- Apple, Samsung, and Google are all turning to AI to inject new life into their devices.
- They'll be using it to sell phones to consumers who've become less enthusiastic about them.
- It signals a new era in the fight between smartphone makers, which used to be vicious and intense.
You almost certainly own a smartphone, though you probably feel like you've owned the same one for years.
Where industry giants like Apple and Samsung once waged fierce smartphone wars to give consumers increasingly high-tech devices to put in their pockets, these devices have become ubiquitous and quotidian in recent years, their capabilities seemingly plateauing.
With billions of people owning smartphones, the companies selling them have had to do less to convince users to buy them.