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- Perplexity's CEO Aravind Srinivas recently shared his advice for founders on startup success.
- Srinivas emphasized creating products based on personal passion over market trends.
- Founders should understand what gives them "dopamine hits," he said.
Perplexity's CEO may be weathering a current controversy over the way his startup's AI product produces content online, but he also has some advice for people starting their own company — and it involves understanding your "dopamine system."