YOAN VALAT/POOL/AFP via Getty Images; Chelsea Jia Feng/BI
- A personality hire is someone who succeeds because of their soft skills.
- AI is thriving on hype (and fear) — and people who are good at creating hype are succeeding.
- Hype men and women and personality hires aren't bad things. In fact, they're necessary.
Of all the world-altering things possible in our new AI era, one decidedly old-fashioned thing is not going anywhere: the personality hire.