A closeup of Grimace, a McDonald's character.
McDonald's made a huge deal out of Grimace's birthday in 2023. This year, he didn't even get a cake.
  • McDonald's didn't care about Grimace's birthday this year.
  • Grimace didn't get a happy birthday post on the chain's Instagram or TikTok and his special purple shake hasn't returned to US menus.
  • Fans are sad. They want to slurp his shake and pretend to die again.

After spoiling him rotten last year, McDonald's has completely ignored Grimace's birthday in 2024.