Spotify CEO Daniel Ek worried sad
Spotify CEO Daniel Ek drew criticism online for saying the cost of content creation was "close to zero."
  • Spotify's CEO is clarifying comments he made about content creation after drawing backlash.
  • Daniel Ek said last week the cost of content creation was "close to zero," and people got upset.
  • On Sunday, he said his words were "far too vague" and "clumsy" in his initial post.

Spotify's CEO is doing some damage control after upsetting users with "reductive" comments about content creation.

The saga began last week with a post from Daniel Ek on X, formerly Twitter.