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Apple unveiled its generative AI strategy at WWDC.
  • Tim Cook unveiled Apple's generative AI strategy, called Apple Intelligence, at WWDC 2024.
  • The strategy includes new AI features in the upcoming iOS 18, Mac, and iPad updates. 
  • Key features include a smarter Siri and priority notifications.

Tim Cook unveiled Apple's generative AI strategy, which it calls "Apple Intelligence," at its Worldwide Developer Conference earlier this week.