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Apple unveiled its generative AI strategy at WWDC.
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Apple's Tim Cook comes in peace. And he wants to sell you a kindler, gentler AI — except don't call it that. It's Apple Intelligence.
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Apple WWDC 2024
Justin Titi at Apple WWDC 2024.
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Apple CEO Tim Cook and an Apple logo on stage at WWDC in June 2024.
Apple's Tim Cook is pitching a bunch of new AI-powered services. Are they enough to get you to buy a new iPhone?