Ads graphic
Most of the ads I saw were on social media and I didn't mind them.
  • I tracked all the ads I saw in a day and counted over 130.
  • Some ad settings can be adjusted, but control over frequency remains limited across many platforms.
  • I didn't mind most ads because they either catered to my interests or were easy to tune out.

Ads have become so embedded in everyday activities and media consumption that you may not even notice how often you run into them.

When my editor asked me to track all the ads I saw in a day, I wasn't sure how it would go. Prior to this experiment, I hadn't paid close attention to how often an ad or sponsored content floated before my eyes.