Apple announced Apple Intelligence at WWDC 2024.
Tim Cook at Apple's WWDC 2024.
  • Apple is integrating ChatGPT into its operating systems as part of its big AI push.
  • It gets to do it without paying ChatGPT's creator, according to a new report.
  • That's because Apple's power lies in its vast reach. 

When Apple officially announced its partnership with OpenAI at WWDC on Monday, a big question remained unanswered: on what terms?

When Apple has previously partnered with an outside company on a core product, the value it brings to the table has been pretty clear, with its long-standing partnership with Google on search a case in point.