Grand Theft Auto V ame packaging and Netflix logo displayed on a phone screen are seen in this illustration photo taken in Krakow, Poland on October 18, 2023. (
Netflix's video game strategy is puzzling — and its results aren't stellar.
  • Netflix is replacing Mike Verdu, the executive in charge of its games business.
  • Netflix launched its games division in 2021, aiming to replicate Apple's Apple Arcade.
  • The gaming strategy's success is unclear, and internal debates over monetization persist.

Netflix owns streaming. Video games is another story. The company launched a games division in 2021, but so far, its strategy has been puzzling, and the results don't appear to be overwhelming.