A staff member holds a board advertising a sale while waiting for customers at the entrance of a clothing store in Beijing.
Chinese retailers are increasingly trying to entice customers in with discounts.
  • Chinese consumers are saving more, impacting luxury brand sales and economic growth.
  • Household deposits reached around 147 trillion yuan by June, hitting a record high.
  • Beijing has been trying to boost domestic demand, but consumer confidence is very low.

China's once free-spending consumers are holding back, hitting luxury brands particularly hard.

But this doesn't mean people in China don't have money. They just now prefer saving it.