Ford CEO Jim Farley poses with an F-150 Lightning pickup truck.
Ford CEO Jim Farley poses with an F-150 Lightning pickup truck.
  • When it comes to EVs, bigger is not always better, according to Ford's CEO.
  • Jim Farley told investors Ford needs to pivot from giant trucks to smaller, more affordable EVs.
  • The Detroit automaker is betting on cheaper models as it tries to catch up with Tesla.

Ford is backing away from giant electric trucks and betting on smaller EVs to become a more dominant player in this market and catch up with the likes of Tesla and China's EV players.