Courtesy of Lori Eanes
- George Vukasin Jr. is the president and CEO of a company his grandfather started.
- He says the family legacy is important, but he's not sure he wants his kids to work there.
- One of his sisters works at the company too, but his other sister doesn't.
This as-told-to essay is based on a conversation with George Vukasin Jr., president and CEO of Peerless Coffee and Tea. It has been edited for length and clarity.