A woman's face partially covered by money
It's getting more expensive to be hot in 2024.
  • The beauty industry is booming in 2024 as the cost of maintaining current beauty standards rises.
  • TikTok trends and high-priced products are driving consumer spending on beauty and wellness.
  • Here's how much 3 people spend to keep up with being hot.

The beauty industry — dominated by high-priced skincare and facial injections — is booming in 2024, and it's only getting more expensive to keep up with current hotness standards.