Meta is still betting that Threads can beat Elon Musk's X — but Zuckerberg faces an uphill battle

• Meta's Threads just celebrated its first anniversary.
• The social platform broke records when it first launched — and it's still growing.
• The platform still has a long way to go if it wants to become the world's digital "town square."

Mark Zuckerberg's Twitter killer, Threads, celebrated its first birthday earlier this month.

The platform became the world's fastest-growing app shortly after it launched, hitting 100 million users in just five days.