Netflix axes its cheapest ad-free plan in the UK and Canada, giving users deadlines to upgrade

• The demise of Netflix's lowest-priced ad-free plan continues in the UK and Canada.
• Basic users in those markets report receiving deadlines to upgrade or accept ads.
• Co-CEO Greg Peters said the price hikes are intended to help pay for a wider range of content.

As with even the most bingeable series, all good things must come to an end.

So it goes with the demise of Netflix's lowest-priced ad-free plan, as users of the Basic tier in the UK and Canada report receiving deadlines to upgrade to a higher-cost option or accept ads.