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- Miu Miu's revenue increased by 93% for the first half of 2024, compared to the same period in 2023.
- The brand is popular with Gen Z shoppers and young celebrities like Sydney Sweeney.
- Asia was a significant driver for Prada Group's sales in the first half of 2024.
While the rest of the luxury fashion industry seems to be slowing down, Miu Miu was one brand that has not gone out of style.
The Prada-owned brand recorded sales of 530 million euros, around $573 million, in the first half of 2024 — a 93% jump from the same period last year.
Miu Miu made up 23% of Prada Group's total revenue. Overall, the company's net revenue increased 18%, to 2.26 billion euros, during the first half of the year.