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- Apple is preparing to supercharge iPhone with Apple Intelligence.
- Samsung is readying a counterattack with Galaxy AI.
- The South Korean company is about to reveal fresh AI features as it goes into battle with Apple.
For more than a decade, the leaders of South Korea's grandest chaebol could take pride in their company's edge over Silicon Valley's most powerful smartphone maker.
From the city of Suwon, Samsung — the family-led titan of Korean industry — has been the world's top smartphone seller, beating Apple.