Photo collage of man with various products in the background.
  • Socks from Alo and sneakers from Asics are some of the most coveted items by men right now.
  • They also can't get enough of expensive lounge chairs, home golf simulators, and cold-plunge tubs.
  • These items have become status symbols of sorts, showcasing men's wealth and style.

What makes a man cool right now? As it turns out, a few items help men tap into their rizz.

Since the start of this year, men — from Gen Z to boomers — haven't been able to get enough luxury items like Arc'teryx outerwear, $7,000 lounge chairs, and Dior cologne.