- Goldman Sachs says China's urban pets could outnumber the country's toddlers by 2030.
- The investment bank says this could lead to a $12 billion market for pet food.
- China's population has been shrinking since 2022, as more people decide not to have children.
China's baby bust could see its urban pet population outnumbering the number of toddlers by 2030, investment bank Goldman Sachs wrote in a July 28 report.