CrowdStrike's president accepting the 'most epic fail' award in person was a PR masterclass, experts say

• CrowdStrike's president just accepted an award for 'Most Epic Fail' after a mass IT outage.
• The outage, caused by a defective software update, disrupted thousands of Microsoft systems.
• Experts praised the company's transparency and accountability, seeing it as a PR win.

CrowdStrike's president himself just collected an award for the "Most Epic Fail' following the company's mass IT outage.

The cybersecurity firm's president Michael Sentonas said he wanted to receive the award in person, because the company wants to own its mistake.