- I visited Abercrombie & Fitch to see if the brand is living up to its recent hype.
- The brand has been revived, in part, by millennial nostalgia, but I don't feel a connection to it.
- The store had solid basics, but most of the menswear options felt like a boring sea of neutrals.
As the retail scene and style industry as a whole navigates the age of changing TikTok trends and fast-fashion spirals, many once-thriving brands have had to answer an existential question: Die or reinvent?
Abercrombie & Fitch has attempted the latter.