I went to Taco Bell for the first time. I thought it would be cheaper.

• Taco Bell reported a 5% rise in same-store sales in the most recent quarter.
• The taco chain's focus on value meals has attracted cost-conscious diners amid rising prices.
• I went to a Taco Bell in London to see how cheap and tasty the food is.

Taco Bell has been doubling down on value — and it's working.

As fast food restaurants try to lure cost-conscious diners back, the taco chain reported a 5% rise in same-store sales in the most recent quarter.