How Taco Bell uses its best GMs as a growth engine

Tech Insider : Business
A group of Taco Bell's top general managers poses onstage during the chain's annual Golden Bell awards.
Top-performing Taco Bell managers gathered in Hawaii in March for the company's annual staff recognition retreat.

Courtesy of Taco Bell

I asked Taco Bell's CMO what his go-to order is. I wasn't ready for the hot-sauce count.

Tech Insider : Business
Taco Bell hot sauce packets
Taco Bell's CMO told Business Insider he uses 10 hot-sauce packets per taco.

Joshua Blanchard / Stringer/Getty Images

I tried 10 new items coming to Taco Bell's menu in 2026 and ranked them from worst to best

Tech Insider : Business
Taco Bell Crème Brulee Crunchwrap Slider
Taco Bell is releasing more than 20 new menu items, including the Crème Brûlée Crunchwrap Slider.

Courtesy of Taco Bell

Taco Bell is thriving with Gen Z. Its CEO says that's no accident.

Tech Insider : Business, Economy, Environment
The Taco Bell logo hangs outside one of its restaurants.

Mike Kemp/In Pictures via Getty Images

Taco Bell's CEO says the chain's 'magic formula' is fueling growth as rivals fall flat

Tech Insider : Business, Economy, Environment
The exterior of a Taco Bell restaurant with a drive-thru.
Taco Bell outperformed the rest of the fast-food segment in Q4, posting growth in same-store sales while other chains struggled to remain flat.

Duane Prokop/Getty Images for Taco Bell

We tried every item on Taco Bell's value menu, where everything costs $3 or less, and ranked them from worst to best

Tech Insider : Business, Economy
Taco Bell luxe value menu
Taco Bell's Luxe Value menu includes five brand-new items, along with some fan favorites.

Courtesy of Taco Bell

We tried and ranked every new item on Taco Bell's new $3 Luxe Value menu. Our favorite dish was a huge surprise.

Tech Insider : Business
Taco Bell luxe value menu
Taco Bell has five new items on its luxe value menu, all priced $3 or under.

Courtesy of Taco Bell

I tried Taco Bell's Mountain Dew Baja Blast pie. I can see — and taste — who the fast food restaurant is targeting.

Tech Insider : Business
Taco Bell's new bright green pie with Katie Notopoulos holding it
Taco Bell's Mountain Dew Baja Blast pie is targeting a specific audience — and I tried it.

Katie Notopoulos/Business Insider

The 'Beverage Battles' are brewing: Taco Bell and Chick-fil-A are targeting Starbucks' turf

Tech Insider : Business, Environment, Style
A line up of fast food beverage cups from brands including Wendy's, Taco Bell, and Burger King.
The Drink Rush is on — and Starbucks isn't the only one cashing in on America's beverage obsession.

Michael Siluk/UCG/Universal Images Group via Getty Images

Taco Bell brought back 5 discontinued items for its new Y2K menu. I ranked them from worst to best.

Tech Insider : Business
Taco Bell Y2K Menu
Taco Bell released a new Y2K menu with discontinued items from the early 2000s.

Courtesy of Taco Bell

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