The photo shows Joseph Loria, the founder of RetentionCX, sitting in his bedroom. Loria wears glasses and smiles at the camera.
Joseph Loria, 61, founded RetentionCX last year. It's a small business that helps companies improve their customer experience operations.
  • Joseph Loria, 61, launched a startup in 2023 after a long career working with customer experience.
  • RetentionCX is a consulting firm that leverages his experience and lets him help young founders.
  • Loria knows startups are risky, but said older founders have wisdom and expertise.

When Joseph Loria was laid off from his job in January 2023, he sought a job where he wouldn't be at the whims of an employer.