Elon Musk, Jensen Huang, Sam Altman, Mark Zuckerberg, Sundar Pichai, Satya Nadella, Dario Amodei, Andy Jassy
Elon Musk (top left), Jensen Huang (top center), Sam Altman (top right), Mark Zuckerberg (bottom left), Sundar Pichai (bottom right).
  • Big Tech firms are investing in their own AI ventures as well as in external companies.
  • Microsoft has put $13 billion into OpenAI, while Amazon and Google have backed Anthropic.
  • AI investments are projected to reach $1 trillion, but firms are opaque about internal spending.

Tech giants Amazon, Google, Meta, and Microsoft are on track to spend a staggering $185 billion on AI in 2024, according to a JPMorgan analysis — and Nvidia is powering the revolution.