Bicester Village
Bicester Village is a designer outlet shopping center, located in rural England.
  • Bicester Village is an open-air luxury shopping outlet located in Oxfordshire in the UK.
  • Its main appeal is heavy discounts on high-end luxury brands like Dior, Prada, and Gucci.
  • Business Insider visited the village to see why tourists love it so much.

An hour outside London by train is Bicester Village — a discount open-air shopping center presented like a quaint English town.

The village is set up for tourists: red telephone boxes, pristine streets, and friendly staff in flat caps to guide you through your shopping experience.