- Bicester Village is an open-air luxury shopping outlet located in Oxfordshire in the UK.
- Its main appeal is heavy discounts on high-end luxury brands like Dior, Prada, and Gucci.
- Business Insider visited the village to see why tourists love it so much.
An hour outside London by train is Bicester Village — a discount open-air shopping center presented like a quaint English town.
The village is set up for tourists: red telephone boxes, pristine streets, and friendly staff in flat caps to guide you through your shopping experience.