This small business founder won't sell on Amazon. Here's what she does instead.

• Many emerging brands sell and advertise on Amazon to boost sales and attract new customers.
• But Kate Assaraf, founder of hair care brand Dip, says she has no plans to take that path.
• She's one of a chorus of small business owners who find selling on Amazon challenging.

Amazon owes part of its success as a retailer to small businesses selling their wares on its website.

But Kate Assaraf, the founder of hair care brand Dip, said she's resolved not to sell her products there.