Customers order at a Starbucks in Manhattan Beach, California, on July 19, 2024.
Comparable sales are down in Starbucks' two biggest markets.
  • Starbucks is hiring a new CEO, and analysts hope he'll get the coffee chain back on track.
  • Comparable sales are down in its two biggest markets: the US and China.
  • Analysts say Starbucks needs to focus on its prices: "Starbucks isn't known for value."

After two consecutive quarters of slumping comparable sales, Starbucks has a new CEO coming in.