- I recently went to The Cantinas, a luxury getaway Taco Bell hosted for its biggest superfans.
- Tickets for a weekend pass cost $150 for two people, or $50 for two guests to enjoy a day pass.
- CMO Taylor Montgomery told me the weekend was Taco Bell's way of saying "thank you" to its fans.
As the sun set over a luxury San Diego resort, my back lay flat on a purple yoga mat, and I contemplated the meaning of life at a Taco Bell sound bath.