Getty Images; iStock; Natalie Ammari/BI
Phones drool, glasses rule. That's the mantra Meta is banking on customers adopting. It starts with updates to the company's smart Ray-Ban glasses, but those may be just a stepping stone to a future with holographic augmented-reality glasses, where people can have more lifelike video calls, watch TV, or read text messages, all while still seeing the world around them.
On Wednesday, Meta CEO Mark Zuckerberg not only announced that the company was upgrading its smart glasses with new AI features, but he also unveiled a prototype of holographic specs that aren't yet for sale. These glasses, called Orion, reportedly cost Meta somewhere around $10,000 a pair to make — and they're the latest flashy attempt to break through in an industry of wearable AR and VR that has yet to catch on.