Pledis Entertainment
- Seventeen kicked off the Southeast Asian leg of their tour on Saturday in Singapore.
- I was in the stadium — again — to see them live.
- Sweltering heat aside, it's an experience I'll never forget.
Heat — that was the word of the day at the boy band Seventeen's concert in Singapore.
Heat, with legions of fans clutching bags toting pickets bearing their favorite member's face, comparing merchandise hauls like the spoils of war. Heat, under the blazing equatorial sun. And heat, on stage, when the nine active members of the 13-person group emerged to thunderous cheers.
Stepping into the stadium on Saturday reminded me of the bigger picture. This band is one of the crown jewels of the K-pop business machine. They've been working together for 11 years, playing to hundreds of thousands of people who cross continents just to see their favorite boys.
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