K-pop It Boy Joshua Hong continued his US charm offensive at the Super Bowl

Tech Insider : Business
Joshua Hong at the GQ Bowl, presenting the Thom Browne Fall 2026 collection held at Legion of Honor on February 06, 2026 in San Francisco, California.
Joshua Hong, a singer from the boyband Seventeen, is back in his hometown for the Super Bowl.

Chad Salvador/WWD via Getty Images

Seventeen's Joshua, a onetime Labubu fanboy, explains why he's done collecting the dolls

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Joshua attends the Givenchy Womenswear Spring/Summer 2026 show as part of Paris Fashion Week on October 03, 2025 in Paris, France
Seventeen's Joshua is done with hooking Labubu dolls to his Chanel bags.

Pascal Le Segretain/Getty Images

I spent $40 renting a Samsung phone to try to get good concert pics of Seventeen's Joshua Hong

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A composite image of SVT's Joshua Hong and a hand holding a Samsung Galaxy S25 Ultra.
I wanted very badly to get at least one good fancam of Seventeen's Joshua Hong. So badly, I spent $40 renting a Samsung phone for a day.

Pascal Le Segretain/Getty Images; Cheryl Teh

Beautiful boys and merch madness: 12 hours of K-pop heaven at Seventeen's South Korea concert

Tech Insider : Business
An image of the author's light stick, held up against the backdrop of Seventeen's concert arena.
I flew to Seoul to attend Seventeen's Seoul concert, and had the time of my life.

Cheryl Teh

South Korea's It Boy showed off his Labubu collection and his top luxury fragrances — the Seventeen pop star has over 100

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Joshua of SEVENTEEN attends Thom Browne pop-up store 'THE WORDL OF GREY' at Stage 35 in Seongdong-gu on September 26, 2024 in Seoul, South Korea.
Joshua from Seventeen boasts an extensive perfume and Labubu collection.

The Chosunilbo JNS/Imazins via Getty Images

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