Apple's big AI play is looking less promising

Tech Insider
Woman stands in front of giant screen at Apple WWDC 2024. The screen displays new AI capabilities.
Apple Intelligence will only be fully available on iPhone 15 models or later.

Apple

Apple Is Sending Out $395 Checks for Butterfly Keyboard Settlement

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Apple butterfly keyboard

Apple is staring down 2 different futures for the iPhone

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Apple CEO Tim Cook.
Apple CEO Tim Cook could see the iPhone's future follow one of two different paths.

Justin Sullivan/Getty Images

Apple's iPad is having a moment

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ipad pro

Apple

  • Apple's iPad revenue was up 24% year-over-year, according to its latest earnings report.
  • Apple execs said the growth was driven by the new iPad lineup launched in May.
  • The iPad saw a jump in revenue even as revenue from other products was largely flat.

Apple's iPad is having a moment.

Apple just bought itself some time

Tech Insider
Apple CEO Tim Cook
Apple CEO Tim Cook brushed off an iPhone sales decline in Greater China while boasting a revenue record of $85.8 billion for the June quarter during an earnings call on Thursday.

Justin Sullivan/Getty Images; Chelsea Jia Feng

An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby

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A still from Apple's July 2024 advert The Underdogs: OOO (Out Of Office) showing four people crowded onto a single tuktuk.
A still from Apple's July 2024 advert The Underdogs: OOO (Out Of Office).

Apple

Meta's $19 billion bid to own messaging in the US gains steam — and AI could give it an edge over Apple's iMessage

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Mark Zuckerberg
CEO Mark Zuckerberg has said WhatsApp represents the "next chapter" for Meta.

Jeff Bottari/Getty Images

Apple appears to have just shunned Nvidia again

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Nvidia
Nvidia might be in high demand, but it's unclear if it's the first choice for Apple.

Justin Sullivan/Getty Images

New Apple Patent Suggests Rotating Displays for Future MacBooks

Gizmodo

Apple Macbook

Apple has some explaining to do this week

Tech Insider
Tim Cook speaking at WWDC 2023
Following WWDC, new iPads, and ongoing China worries, Apple will deliver its third-quarter earnings results on Thursday.

Apple

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