Sony A7 series camera launches are eagerly anticipated by camera lovers, as those models are typically a showcase for the company’s latest imaging tech.
Instant cameras have become a popular category for one simple reason: they’re fun. You can whip one out at a party or event and take a snap, then a couple of minutes later you have a real, physical, instant photo that everyone can touch, feel and enjoy instead of staring at a screen. It’s also a lot cooler than a smartphone shot thanks to the retro, nostalgic vibes of analog photography.
Choosing a camera is not just about resolution or price. It is about finding something that matches how you like to shoot. Some photographers want a compact mirrorless camera that travels easily. Others want an action cam that can handle rough hikes, or a full-frame system that delivers the best possible image quality. With so many options today, there is a camera built for almost every creative style.
Video used to be an afterthought for Nikon, but since the company purchased RED last year, content creators are now high on its priority list. A perfect example of that is Nikon’s new $2,200 ZR: a full-frame mirrorless model that stands up against dedicated cinema cameras for a fraction of the price.
Sony has launched its mid-range flagship mirrorless camera, the A7 V, with a strong emphasis on speed but a bit less on video than some may have hoped. The new model sports a 33MP partially stacked full-frame Exmor RS sensor and an all-new Bionz XR2 processor with built-in AI, powering what the company calls its fastest, most accurate subject-detect autofocus ever. At the same time, it can shoot 14-bit photos at up to 30 fps with 16 stops of dynamic range, the highest ever on a Sony (or nearly any other) camera.
Cyber Monday is a good time to consider picking up tech you may have had your eye on for a bit. That means big ticket items like cameras, drones and the like. Major camera and drone makers including Sony, Canon, DJI, Nikon and GoPro are still offering substantial discounts across a wide range of products ranging from hundreds to thousands of dollars.
Ready to move up from your smartphone camera? Sony's A7 IV and A7R V cameras are top picks in Engadget's camera buying guide and now they're both now on sale at all-time lows for the holidays.
Putting together a photo album is a sweet way to share memories with loved ones, and a digital frame lets you package those feelings in a device that can be constantly updated with new pictures.
Action cams make great gifts, or if you're a photographer, a solid addition to your kit. Black Friday deals usually mean you can pick up new cameras and accessories for less, and this year is no different.