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Sony used to be a fairly major player in the smartphone space, but its offerings never quite made a splash in the US.

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Fujifilm has unveiled the X-T50 APS-C mirrorless camera, a long-awaited follow-up to the consumer-friendly X-T30 and X-T30 II. The new model retains key features from the past model, including the light weight and generous manual controls.

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Fujifilm’s successor to the GFX 100S, its 2021 medium format camera with terrific performance but slow speeds, is the aptly named GFX 100S II. The new model is $1,000 cheaper, smaller, lighter and has (shocker) AI features to improve its autofocus, one of our gripes with its predecessor.

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Fujifilm’s X100 V became a surprising viral hit thanks to influencers who loved not only its performance but also its retro-chic cool factor. Now, the company has launched its successor, the similar-looking but more-capable X100 VI.

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Fujifilm’s Instax cameras have been around for a while. They offer instant photo printouts in cute frames, taking over where Polaroid left.

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Nikon is arguably the world's most famous camera brand, but with the decline of DSLRs it has lagged behind Canon and Sony. In 2022, it released the Z9, a flagship mirrorless camera that could finally hold its own against rivals, but the $5,500 price tag put it out of reach for most.

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There’s a cult following for 360-degree cameras. While companies like GoPro and Ricoh continue to dabble in the category, Insta360 simply dominates it. Until today, the X3 was the ultimate 360 camera, with loads of features and shooting modes that were relatively easy to use. Insta360’s collection of selfie sticks, guards, cases and peripherals added even more cool tricks like bullet time effects and fast-zoom video effects. A few years later, we’re getting the Insta360 X4, with improvements prioritizing the fundamentals.

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Blackmagic Design released its annual NAB 2024 update and announced over a dozen new products, including a new version of its popular DaVinci Resolve editing suite. Other key products include the Micro Color Panel for DaVinci Resolve on iPad, a 17K 65mm camera and the Pyxis 6K cube camera.