Behind the scenes of Kemo Sabe, where celebrities pay up to $900 for custom cowboy hats

Tech Insider : Travel, Travel, Style
A woman wearing a cowboy hat holds up another cowboy hat in a western store with hats hanging on the wall behind
Kemo Sabe is a luxury Western apparel store known for its pricey, custom ranch hats.

Joey Hadden/Business Insider

The internet is mocking Elon Musk for wearing his cowboy hat backward, but a Stetson pro says it's correct

Tech Insider
An aerial view of tech entrepreneur Elon Musk, wearing a black Stetson hat, livestreaming while visiting the Texas-Mexico border on September 28, 2023 in Eagle Pass, Texas.
Elon Musk is seen wearing a cowboy hat at the US-Mexico border on Thursday.

John Moore/Getty Images

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