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No one has torched their image in service of Donald Trump like Elon Musk has.
Timo Lenzen for BI
The Italian carmaker Pagani produces fewer than 100 vehicles a year, and each comes with a seven-figure price tag. The brand is known among gearheads for its attention to detail and air of exclusivity, qualities that Pagani hopes will translate to its next project: luxury condominiums.
Brian Stauffer for BI
Michal Kosinski knows exactly how he sounds when he talks about his research. And how it sounds is not great.
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Kiersten Essenpreis for BI