Jay Maidment/Marvel Stu

After spending several years on Arrakis, director Denis Villeneuve said he wanted to go somewhere else for his next project. And while we don’t know “where” that is, we do know “when.” Warner Bros.

These days, movie theater owners will do nearly anything to lure fans back to the big screen—and elaborately themed popcorn buckets have become an important part of that strategy.