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Super Bowl 57 is happening soon in the U.S., so it’s time for another barrage of multi-million dollar commercials. It’s been like this for a long time, and often what is successful during the Super Bowl carries over into what is successful in the real world.

In 1982, the Department of Justice wrapped up a 13-year antitrust case against IBM. The DOJ lost, but so did IBM. The tech landscape changed, and IBM was distracted and had to move slowly under the increased scrutiny. Microsoft and Apple swooped in and knocked IBM off its perch. 20 years later, the same thing happened…