Ford's $30,000 EV truck is under wraps. Its camouflage is an ad.

Tech Insider : Business, Technology
A camouflaged Ford EV pickup truck on a testing track.
Ford's all-important EV pickup truck has donned camouflage during public outings. The sneaky attire includes a QR for a hidden website landing page.

Ford

Ford CEO says the US is 'the most vulnerable we've ever been' amid worker shortages

Tech Insider : Economy, Business
Jim Farley, Ford's CEO, lifts his left hand while speaking onstage.
Jim Farley has been focusing on the US's shortage of "tktk" workers

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Ford's CEO said Chinese carmakers entering the US would be 'devastating'

Tech Insider : Business
Ford CEO Jim Farley
Ford's CEO said

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Ford CEO shares photos teasing $30,000 EV pickup

Tech Insider : Business, Technology
Ford CEO Jim Farley (on the left of the picture) wearing a blue polo shirt. He is leaning on a silver railing.
Ford is re-jigging its EV manufacturing plan. CEO Jim Farley said the adjustment will help compete with upstart Chinese brands.

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Ford employees have been told they could be fired if they don't follow the company's RTO mandate

Tech Insider : Business, Technology
Ford CEO Jim Farley
Ford CEO Jim Farley is attempting to turn the automaker into an affordable EV powerhouse.

Bill Pugliano/Getty Images

Ford's CEO says a Japanese management practice he picked up from rival Toyota helps him make better decisions

Tech Insider : Business
Mustang Mach-E GT presented at the 2025 Canadian International AutoShow.
"Before you make a big decision," CEO Jim Farley says, "you have to go and see the real problem — where the waste is."

Anatoliy Cherkasov/Informa Plus Photo Agency/LightRocket via Getty Images

Why the CEO of Ford wanted his 17-year-old son to get a blue-collar summer job

Tech Insider : Business, Economy
A worker carries out welding operations at the workshop of a machinery manufacturing enterprise on June 13, 2025 in Yangzhou, Jiangsu Province of China.
Ford has been ramping up initiatives to address the large and growing shortage of workers in the skilled trades.

Meng Delong/VCG via Getty Images

Ford CEO says AI augmented reality is a 'game changer' for techs working on his company's trucks amid a labor shortfall

Tech Insider : Business, Economy, Technology
Ford Motor Company CEO Jim Farley speaks at a Ford Pro Accelerate event on September 30, 2025 in Detroit.
Ford CEO Jim Farley speaks at a company-hosted summit on blue collar careers in Detroit.

Bill Pugliano/Getty Images

Ford CEO Jim Farley says China is 'completely dominating' Tesla, GM, and Ford in EVs

Tech Insider : Business, Technology
Ford CEO Jim Farley walks in the paddock at the F1 Grand Prix in Monza, Italy.
"The competitive reality is that the Chinese are the 700-pound gorilla in the EV industry," Ford CEO Jim Farley said of Chinese automakers.

Kym Illman via Getty Images

Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30,000 EV truck

Tech Insider : Business, Technology
Ford CEO Jim Farley
Ford CEO Jim Farley also thinks AI will wipe out white-collar jobs.

Rebecca Cook/Reuters

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