The Blake Lively backlash has been 'a gift' for Justin Baldoni after he was forced to hire a PR crisis manager amid rumored 'It Ends With Us' feud, PR expert says

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Justin Baldoni on the TODAY Show on August 08, 2024.
Justin Baldoni.

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An 'It Ends With Us' star put out a statement asking people to stop focusing on 'what may or may not have happened behind the scenes'

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Blake Lively and Brandon Sklenar on the set of
Blake Lively and Brandon Sklenar on the set of "It Ends With Us." Sklenar has spoken up about the controversy surrounding the cast and the film.

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The Blake Lively backlash clearly isn't hurting her movie's surprising box office haul

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Blake Lively attends a London screening of
Blake Lively attends a London screening of "It Ends With Us."

Lia Toby/Getty Images

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